Back in April at the ACC Show I met the owner of the Plum Bottom Gallery. He bought a good number of panels wholesale to sell in his gallery located in Egg Harbor, Door County, WI. A typical gallery will sell an artists work on a consignment contract. All that means is that they take a percentage of the sale (usually 50%) and then send you a check after something has sold. This definitely works to the gallery’s advantage: they have lots of great artwork, and no major upfront inventory costs. The artist and the gallery work out how much work will be displayed, who pays for shipping to exchange new artwork with works that have not sold (shipping both ways can get expensive), and how long the pieces will be shown before switching them out. The disadvantage to the artist is that your work is tied up without any guaranty that you will sell. For me this has a tendency to make me think (erroneously) that I don’t have to make as much new work…
Wholesale contracts mean the gallery purchases the artwork (usually at the same commission rate as consignment) and then sells it. This is a major advantage for the artist in that the artists get paid up front, and it frees us up to work on more new artwork. In my case, my wholesale contract for the larger pieces allows for exchanges if a piece is not selling in a particular location, because not every piece will work with every collector. And that makes for a great relationship with the gallery.
So let’s get back to Door County and the Plum Bottom Gallery. Their collectors seem to like my work quite a bit – wahoo! – and I will be heading out to visit the gallery on September 26th for a “meet the artist” show, plus I’ll be bringing more new work to sell for the fall season.
Stay tuned for more information about the pop-up show and other artists that will be at the Gallery in September.